We want to be one of the world ´s most attractive suppliers of home furnishing pro¬ducts. A vision we want to realize through our primary values – STAR: Success, Thrive, Action and Respect. The sum of our values makes a world of difference at Senlongda Wood Company.
    
    SUCCESS
    All employees in the Senlongda Wood Company are aware that the efforts we make create value to our customers. We know that we are successful when we help our business partners making their business even better.
    • We achieve our goals
    • We want to improve what we do best
    • We develop our skills
    • We design and develop commercially strong products
    • We focus on quality awareness
    • We focus on delivery on time
    • We create satisfied customers
    
    THRIVE
    Thrive is crucial to success, action and respect. It is extremely important for us all that we thrive in relation to each other and in our jobs. The conditions for this have been created through staff benefits such as a canteen, health checks, discount on fitness center membership etc. As employees we must do our upmost to enhance “the thrive” for the benefit of our colleagues, ourselves, as well as our customers.
    • We create an attractive workplace
    • We are ready to face challenges
    • We like an informal way of talking
    • We achieve results together with our customers
    
    ACTION
    Action is the keyword for our readiness. We have our fingers on the pulse of time. New tendencies in fashion materials as well as customer input and consumer responses are quickly and efficiently channeled – through our own designers – into product innovation at the right prices. Our readiness enables us to solve every assignment in the best and quickest way for our customers. Action for us means:
    • We dare and we do it
    • We seize the opportunities
    • We must be flexible and adapt to changes
    • We solve our tasks with speed, precision and quality
    
    RESPECT
    We treat others in the way we want to be treated. Mutual respect gives us all the de¬sire and courage to do our best. We are not all the same, but if we respect each others´ differences we will become a strong and unified team.
    We must behave respectfully towards our customers, colleagues, suppliers and Senlongda
    We must be open and honest
    We keep our promises